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September 13, 2012

Michelle Obama's Speech Draws 26.2 Million Viewers

Special to the Trice Edney News Wire from Target Market News

(TriceEdneyWire.com) - An estimated 26.2 million people watched the opening night of the 2012 Democratic National Convention on Tuesday, September 4, according to Nielsen data.

The kickoff night of the DNC was carried live from Charlotte, N.C., over  nine networks and featured prime-time speeches by First Lady Michelle Obama and San Antonio Mayor Julian Castro.

The audience size is based on those watching ABC, CBS, NBC, BET, CNN, Current TV, FOX News, MSNBC and PBS.

While coverage varied by network, all nine aired live coverage from approximately 10:00 p.m. to 11:00 p.m. The chart below highlights the sum of the average audience for these networks during common coverage times.

President Barack Obama's audience for his 2008 acceptance speech topped 40 million people, and the Democratic gathering that nominated him was a more popular television event than any other political convention in history.

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